NORDSTROM DROPS IVANKA TRUMP'S BRAND AMID #GRABYOURWALLET BOYCOTT
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On Thursday, Nordstrom officially dropped Ivanka Trump brand’s clothing and accessories from their stores and website. Nordstrom said the reason for cutting ties with Trump was due to poor sales of the brand’s products. Nordstrom released a statement: “We’ve said all along we make buying decisions based on performance. We’ve got thousands of brands – more than 2,000 offered on the site alone. Reviewing their merit and making edits is part of the regular rhythm of our business. Each year we cut about 10 percent and refresh our assortment with about the same amount. In this case, based on the brand’s performance we’ve decided not to buy it for this season.”
Nordstrom’s decision comes amid the #GrabYourWallet movement. The movement, named after Donald Trump’s infamous “Grab them by the p***y” comment, encourages people to boycott businesses and brands that are affiliated with the Trump family. The group, started by Shannon Coulter and Sue Atencio, published a website dedicated to the boycott. The website’s “What We're About” section says: “#GrabYourWallet boycott has grown into a movement and central resource for the flexing of consumer power in favor of a more respectful and inclusive society.”
The website details which companies people should boycott and which companies have been dropped from the boycott after they stopped selling Trump products. The companies that have since ended business with Trump products include: Uber, RueLaLa, Bellacor, Shoes.com, Jenny Craig and now, Nordstrom.
On Twitter, Nordstrom insisted it was “not a political decision”:
@Happytobe1977 For us it’s not a political decision. Making edits to the thousands of brands we offer based on performance is the... 1/2
— Nordstrom (@Nordstrom) February 3, 2017
@Happytobe1977 ...regular rhythm of our business. 2/2
— Nordstrom (@Nordstrom) February 3, 2017
Ya Know You Wanna!